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Residential Cooling & Heating Services | True Comfort Mechanical | Seaford, DE 19973

2016 March 11

Choose the experts in residential HVAC service and HVAC repair, True Comfort Mechanical. We are here for your local air conditioning and heating needs! Our experts are the premier choice for professional and affordable residential HVAC repair and maintenance in the Seaford, Salisbury, Delmarva areas. In the HVAC business since 2000, our highly trained technicians strive to address your maintenance and repair needs without exceeding your budget. Call us at 302-628-8292 to make your home truly comfortable.

All Heating and Air Conditioning, The Most Reliable HVAC Services In Milpitas, CA, The Peninsula, and The South Bay Area

2014 July 22

All Heating and Air logo

All Heating and Air Conditioning is the most reliable HVAC service in Milpitas, CA.  Their HVAC specialist have a wide reaching service and can provide commercial and residential air conditioning, heating, and appliance repairs.  This family owned business is dedicated to keeping you cool in the summer and warm in the colder months.  Call 408 892-6555 to see why this licensed and bonded HVAC repair company is the most trusted in California.

Search Engine Optimization for HVAC Websites

2014 May 23

google-seo-local

Does Your HVAC Company Follow Google’s Search Engine Updates?

Google updates their search engine all the time. They continually do changes to help their web visitor find what they are looking for, and have a better experience.  Their updates from Penguin and Panda have changed the way their search engine works. You can search real well for certain keywords today but tomorrow you might drop in the page rankings. There are some tips below to help your website work well with the Google updates:

1.       Only One Keyword Or Key Phrase Per Page

Google has their own way of finding out what your web pages are all about.

You don’t need to use just one key phrase to make sure that Google knows what your web page is all about. Google’s search engine algorithm is now more sophisticated, and is looking for social media as well.  You need to insert the keywords into different places on your web page, post about similar topics on your Facebook page and blog about similar information.

2.       No Keyword Stuffing

Google’s algorithm gets more refined each time they update it. They want to make sure that the visitors actually receive the right information and high quality information. A lot of websites have stuffed their websites with keywords in the past and now with the changes they have to go back and redo their SEO.

Putting as many keywords and phrases as you can on your website is not good. Putting a large quantity of keywords on your website will hurt you SERP (Search Engine Results Page) and decrease your website visitors. You need to make sure that you have quality content and it makes sense.

3.       Remember To Think About Keywords

There are copywriters out there who think Google is only looking for original content and copy. They believe that they shouldn’t worry about keywords or key phrases.

Search Engine Optimization – is the process of increasing the visibility of your website for specific keywords and key phrases on search engines.

When Google talks about original or natural content they don’t mean ignore keywords. Ranking well requires the use of key phrases on your website and original content. You need to use those key phrases where it makes sense.

Even though a keyword in your industry may be more popular then others, do not put it into a sentence where it doesn’t make sense. For example: if the key phrase is “air conditioning installation” don’t put it into a sentence or on a page that talks about furnace installation.

There is a lot more that goes in to search engine optimization but if you pay attention to these things you will you website will be found by your customers.

If you have questions about Google please contact us at: help@surfingduct.com or 888-432-6003 Option 2

Learn More About Google’s Updates Here

Small Business Week 2014

2014 May 15

Small Business Week

SurfingDuct is proud to work with small businesses like yours who give so much to the local community and our country. We believe you should be able to focus on the growth of your business without worrying about your website. That’s part of the reason we provide website support and provide you with the tools you need to be successful. Hopefully, this allows you to have more time to do what you do best and gives you peace of mind about your internet presence.

It has been our honor to serve small businesses around the United States by updating, hosting, and maintaining their websites, so they can focus on what they do best. SurfingDuct is very proud to say, “We support your business!”

How to Promote Your HVAC Website

2014 May 9

promoting-your-brand

Are You Telling Your HVAC Customers About Your Website?

Having a website is essential in the HVAC industry these days. A website shows that your business is professional and that it exists! Your goal for marketing your business is to get all of your customers to go to your website and then for them to contact you!

Your website can’t do all of the marketing for your HVAC Company, there is more that needs to be done.

Below is a list that shows you some ways to market your website and your business:

  • Social Media – Facebook, Twitter, Google+, YouTube
  • Blogs
  • Business Cards
  • Signage
  • Print Ads – local newspaper, directory
  • Promotion products – hats, shirts, pens
  • Company vehicle
  • Links – companies or organizations that might be interested in linking to your website

If you market your website and HVAC Company correctly your phone will be ringing!

 

Please contact us if you have any questions at 1-888-432-6003 Option 2

Like Us On Facebook

Follow Us On Twitter

Add Us To Your Circle Google+

How to Personalize Your HVAC Website

2014 May 2

hvac-branding

If you do not have a website please don’t continue to read this article. I would recommend using our website services for your HVAC Company.

After getting a website, you need to use it to represent your brand and promote your business!

How do you represent your brand or bring in more business through your website?

You do this by personalizing your website so it reflects what your HVAC company is all about! If you have a logo, add that to your website and match the colors. Spending time on your website shows your website visitors that you are professional and that you care about your business.

Here are some ways to personalize your HVAC website:

  • Logo
  • Staff and Project Pictures
  • Services offered
  • Hours of Operation
  • Contact Information

All of the above items are important for your online professional appearance.

If you need a website or if you need to enhance your online presence, please contact us at 1-888-432-6003 Option 2.

Air Conditioning Contractors of America – New Town Hall Program

2014 April 25

town hall

The ACCA has created new webcasts just for their members. The webcasts were created to share important information with their members that will help them grow personally and professionally. They will inform them of the latest news about the HVAC industry and government regulations.

ACCA Webcast Schedule:

May 8 at 2:00pm Eastern: Contracting Software Without a Sales Pitch!

May 15 at 2:00pm Eastern: Home Performance is for Everyone

May 20 at 2:00pm Eastern: Should We Re-brand HVAC?

June 19 at 2:00pm Eastern: 24 Hour Refrigeration

July 17 at 2:00pm Eastern: Alternative Energy Options for Contractors

If you want to learn more about the webcasts click here.

HVAC Websites – Top 5 Reasons Why You Need A Website

2014 April 18

do-i-need-website

Do you own a HVAC business that is struggling? Are you looking to get more customers? Do people know that you exist? One way to solve this problem is by having a website.

 

Here are the top 5 reasons why you should have a website for your HVAC Company:

 

  1. Your Customers Are Online – customers aren’t using the Yellow Book to search for your services, they are going to the internet and their smartphones!
  2. Marketing – 24/7 advertising and you can put promotions on your website.
  3. Professional – shows that your business exists and that you care about all of your customers.
  4. Fight the Competition – gain advantage over your competitor by being listed on all the important search engines!
  5. Convenient – your website visitors can learn everything just by going to your website.

If you need a website for your HVAC business contact us at 1-888-432-6003.

Now Available – New Contact Forms For Your HVAC Website!

2014 April 8

appt-request-hvac

Attention SurfingDuct customers, we have listened to our customers’ requests and updated the website contact forms! Over the next week, we will be releasing the new forms.

The forms will look friendlier, professional and be simple to use. Your customers will appreciate the small amount of time needed to fill out the forms, and how easy it will be to reach your company. The contact forms on your website are used to help you bring in more business and for customer communication.

If your customers can’t reach your HVAC business online, please contact us at 1-888-432-6003 Option 2.

What is Your HVAC Company’s Online Identity?

2014 April 1

local-google-plus

What does your company look like online?

Can potential HVAC customers find you? Your site might be appealing to you, but if Google doesn’t hear you then your site won’t get found, and won’t drive your growth.

Update Your Google Plus Business Page

If your Business Name, Address, and Phone Number are inaccurate, then the major search engines will not pick up your information. Make sure your information on your Google + Business Page and your website match. The Business Name, Address, Phone Number, and the URL have to be an exact match with your Website and Google+ Business page. The slightest inaccuracy will negatively impact your search engine results.

It is all about FINDABILITY

SurfingDuct‘s goal is to make sure HVAC customers can find you and contact you. They may not know your name, but if they search for HVAC Repair, Heating Repair, AC Repair, Replacement and Installation Services, or other services you provide in your area, they should be able to learn and find your Name, Address, and Phone Number.

If you aren’t sure how your website is searching, don’t have a website, or need more information, contact us today at 888-432-6003 Option 2. We can provide a brief assessment, get you headed in the right direction, and make sure your business can BE SEEN – GET FOUND!